With the rise of the internet, brands are rethinking their marketing strategies, shifting away from conventional print advertisements and embracing digital platforms, especially social media, to directly engage with their followers. Swiggy Instamart, an instant grocery delivery app, has gained attention for its quirky posts on Twitter, using the products available on their app to create memes and witty one-liners. One recent post, titled ‘Resignation Letter,’ creatively used grocery and food items to convey a humorous message about quitting a job. The post received a significant number of views, likes, and positive reactions from users, praising the brand’s creativity and engagement.
Food brands, in general, have been tapping into the power of humor and memes to connect with their audience on social media. Recently, several Indian food brands joined the trend, sharing their reactions to the popular film dilemma of ‘Barbie’ vs ‘Oppenheimer,’ further showcasing the increasing trend of using humor and wit in their digital marketing strategies.
As digital marketing continues to evolve, brands are finding innovative ways to connect with their audience, and using humor and creativity is proving to be an effective way to build engagement and brand loyalty.
