In a bid to promote mental wellness, Spotify has teamed up with Calm, a renowned meditation and sleep app, to offer a wide range of wellness-focused content on its platform. The partnership aims to provide users with soothing and therapeutic content from Calm to support their mental health journey. This content is now readily accessible on Spotify’s expansive podcast catalogue.
As part of this collaboration, Calm has introduced 11 shows on Spotify, covering various topics such as sleep, stress management, anxiety relief, meditation, and mindfulness. Notably, some of these shows feature celebrity narrators, including renowned personalities like Harry Styles, Cynthia Erivo, Cillian Murphy, Jennifer Garner, Wanda Sykes, and Camila Cabello. While some content is available for free, additional premium content requires a subscription or free trial.
The shows on offer encompass a diverse range of themes. For beginners or those seeking to refresh their mindfulness practice, “Calm for Beginners” presents a series of short meditations. “Calm for Stress & Anxiety” provides guided meditations and soundscapes to assist listeners in coping with challenging emotions and situations. “Calm for Meditation” offers a variety of meditations tailored to different levels and objectives, spanning from beginner to advanced, and encompassing focus and gratitude. Those seeking improved sleep can explore “Calm for Sleep,” which features a selection of soothing stories and sounds to facilitate faster and better sleep. Additionally, “Calm for Kids” presents engaging stories and meditations suitable for children of various ages.
Spotify users can access these shows directly on the platform by searching for them within the app. This collaboration is made possible through Spotify Open Access (SOA), an initiative introduced in 2021. SOA enables companies to offer their paid content on Spotify, providing different subscriber tiers. Consequently, Spotify users can enjoy a certain amount of free Calm content without the need to download a separate app or pay for a complete subscription. However, accessing the full range of Calm content on Spotify requires a premium subscription to Calm.
For those unfamiliar with Calm, it is one of the most popular wellness apps available on mobile devices, boasting over 100 million downloads. The app offers a vast array of original audio content, including meditations, sleep stories, music, nature sounds, and expert-led masterclasses.
Through this partnership, Spotify and Calm aim to create an accessible and inclusive platform that promotes mental well-being. By integrating Calm’s content into Spotify’s extensive catalogue, they seek to provide users with effective tools to relax, destress, and enhance their overall mental health.
